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Web 2.0: A Strategy Guide: Business thinking…
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Web 2.0: A Strategy Guide: Business thinking and strategies behind… (edition 2008)

by Amy Shuen

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1733125,975 (3.86)1
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.… (more)
Member:dolphus.pereira
Title:Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations
Authors:Amy Shuen
Info:O'Reilly Media (2008), Edition: 1, Hardcover, 272 pages
Collections:Your library
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Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. by Amy Shuen

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Fundamental "new-economy" concepts like multisided markets, syndication and network effects are introduced in a way that makes them graspable even for an economic illiterate like myself. Well-known examples such as Flickr and Google form useful illustrations throughout the book. The weakest part is perhaps the discussion of social networks, which seems rather mechanistic. But all in all, a clear and useful introduction to an area that frames much of our interaction design work, whether we like it or not.
  jonas.lowgren | Aug 9, 2011 |
Like everyone competing in business today, I am buried in unhelpful technology trend books. But I had not made it out of Shuen's Preface before realizing this book will become the "bible" for doing business online. Her data, examples and analysis are unparalleled, outside of a classroom. Most books never go beyond discussing trends and services. No trends here. Using hard data, she outlines business models, revenue streams and network effects. It's not just definitions and case studies either. For every Flickr, Facebook and Google example, Shuen takes the space to explain how to leverage these same models, strategies and cash flows for yourself. It's fantastically useful! ( )
1 vote trav | May 22, 2009 |
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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

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