Click on a thumbnail to go to Google Books.
Sway: The Irresistible Pull of Irrational Behavior (2008)
by Ori Brafman, Rom Brafman
No current Talk conversations about this book.
http://pro-libertate.net/20100507/125-read-sway-irresistible-pull-irrational-beh... ( )
In my working life, I have observed first-hand smart, capable executives making poor business decisions. Although the common thinking is that business decisions are based on logic, such as cost-benefit analysis and business cases, in my experience, the optimal solution is not always selected. This cogent, enlightening book provides explanations of the variety of influences that may have contributed to these questionable decisions. At the beginning of each chapter, the author provides an example of an irrational decision, such as a pilot taking off in fog without clearance, and proceeds to explore the factors that may have contributed to the resulting catastrophe. The author “peels the onion,” delving into the complexities, citing numerous studies and examples in an easily understood manner. This method spurred my curiosity, and resulted in devouring the book in one sitting. I found it both entertaining and educational. Recommended to those who enjoy learning about human behavior and psychology, and highly recommended to management consultants to help their clients avoid biases in decision-making.
An engaging read that will enlighten you about why people make irrational decisions.
The authors use real life stories to illustrate the scientific theories presented in pithy chapters with intriguing titles.
A must read for anyone wanting to understand human nature.
A fun review of some of the factors that go into our decision making especially those irrational decisions we may be prone to making. I assume if we are more aware of the psychological factors that play a role in our decision making, we'll be able to make better decisions, but it's unlikely a quick read like this will make lasting differences in our decision making. Nonetheless, it's was an interesting read, and Brafman makes a number of good points.
This is one of the most important books I have read and I have a feeling that I will use the information for years to come. A must read for students of human nature.
“Sway” moves along swiftly, with each nugget of a chapter illustrating an aspect of the authors’ premise. They use dramatic narratives like the story of an accomplished pilot who made a seemingly irrational decision that sent 584 passengers (and him) to their deaths
References to this work on external resources.
Wikipedia in English (1)
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
No library descriptions found.
LibraryThing Early Reviewers Alum
Ori Brafman's book Sway: The Irresistible Pull of Irrational Behavior was available from LibraryThing Early Reviewers.
Amazon Kindle (0 editions)
Audible (0 editions)
CD Audiobook (0 editions)
Project Gutenberg (0 editions)
Google Books — Loading...
Melvil Decimal System (DDC)155.92 — Philosophy and Psychology Psychology Developmental And Differential Psychology Environmental psychology Social Influences
Is this you?
Become a LibraryThing Author.
An edition of this book was published by HighBridge Audio.
An edition of this book was published by HighBridge.