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An important addition to the literature of management as a discipline, this pioneering book gives importance to the social dynamics of business organizations. An outcome of the author`s practical experience of over three decades in the global market, this book ably demonstrates the importance of paying attention to human culture, lifestyle and trends, while conducting business. Marked by original thought, concepts, processes and graphics, it demonstrates that business organizations of today must be sensitive to the nuances of global social culture so as to bring about quantum growth. In particular, it establishes that there is no barrier between industry and society.