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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All…
by Matt Haig
Amazon.com Product Description (ISBN 0749444339, Paperback)
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
(retrieved from Amazon Thu, 12 Mar 2015 18:09:30 -0400)
"Brand Failures takes a riveting look at what happens when global giants like McDonald's and Coca-Cola launch major brands which fail spectacularly, and at great cost. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read - but his message is deadly serious. He reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand. Book jacket."--BOOK JACKET.
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