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The Medium is the Massage by Marshall…

The Medium is the Massage (original 1967; edition 2005)

by Marshall McLuhan, Quentin Fiore

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1,494147,423 (3.86)18
Title:The Medium is the Massage
Authors:Marshall McLuhan
Other authors:Quentin Fiore
Info:Gingko Press (2005), Paperback, 160 pages
Collections:Your library

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The Medium is the Massage by Marshall McLuhan (1967)

  1. 30
    Fahrenheit 451 by Ray Bradbury (bertilak)
  2. 00
    Rewired: Understanding the iGeneration and the Way They Learn by Larry D. Rosen (PghDragonMan)
    PghDragonMan: To effectively communicate, you must understand the medium you are using and fully use its potential. You must also select a medium appropriate to the message to successfully communicate.

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» See also 18 mentions

English (12)  German (1)  Spanish (1)  All languages (14)
Showing 1-5 of 12 (next | show all)
Written in 1967 and still super-relevant today (Twitter, anyone?). ( )
  wirehead | Jul 9, 2013 |
Este libro muestra lo importante que es el medio deacuerdo con el impacto que tiene en las personas, ya que lo que realmente le importa a mc luhan es el medio por el cual se cuenta una información ya que es este el que tiene un efecto en la sociedad que como tal la información que se de por dicho medio.
es muy interesante como plante como las tecnologias son extensiones del hombre tal como el telefono extension del oido por ejemplo. ( )
  natalia17. | Feb 9, 2012 |
First published in 1967, the book actually looks like an internet site. It challenged us to "look-around" to see what's happening. It explained why.

Look at...You, your family, your neighborhood, your education, your job, your government, and "the others". McLuhan walks us through the way this environment has been messaged, compellingly, into participation.

The media as an extension of human faculties--as the wheel is an extension of the foot, electric circuitry is an extension of the central nervous system. Both action and thought are altered.

McLuhan popularized the observation that communication technologies are at the cutting edge of change, and lie on a vector - he explores where it points, and how it shapes and colors thinking/being/doing. The vector of stone, clay, paper, cathode ray, real-time screen. ( )
  keylawk | Dec 31, 2011 |
before the internet, before cell phones, before walkman's, before cable tv, this guy was on top of how everything influences us: what we are bombarded with in sight and sound. (do not think about the white bear.) so, he's been in and out of favor, perhaps he states what's obvious to us now: advertising lives this bible. plus! it's a very clever read. ad note: I'd forgotten how small the first edition book was until i stumbled across it. 6 stars. ( )
  tcw | Apr 5, 2010 |
Writer Lev Grossman has chosen to discuss Marshall McLuhan, Quentin Fiore’s The Medium is the Massage: An Inventory of Effects on FiveBooks as one of the top five on his subject- The World Wide Web, saying that:

"...The language McLuhan employs is, of course, somewhat quaint, and his tone is basically Messianic but if you really want to look at what everybody else is building on, it’s really McLuhan's ideas. Yeah, it’s amusingly of its time, and it has that sort of 60s-era Utopianism, but it’s also amazingly up-to-date...."

The full interview is available here: http://five-books.com/interviews/lev-grossman ( )
  FiveBooks | Mar 18, 2010 |
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Author nameRoleType of authorWork?Status
Marshall McLuhanprimary authorall editionscalculated
Fiore, Quentinmain authorall editionsconfirmed
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Good morning!

The medium, or process, of our time--electric technology--is reshaping and restructuring patterns of social interdependence and every aspect of our personal life.
Ours is a brand-new world of allatonceness. "Time" has ceased, "space" has vanished. We now live in a global village...a simultaneous happening. [63]
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(Click to show. Warning: May contain spoilers.)
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Amazon.com Amazon.com Review (ISBN 188886902X, Paperback)

The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

(retrieved from Amazon Thu, 12 Mar 2015 17:58:17 -0400)

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An edition of this book was published by Penguin Australia.

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