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Management Information Systems, Eighth…
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Management Information Systems, Eighth Edition (edition 2003)

by Kenneth C. Laudon

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1541136,889 (3.5)1
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success.Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered.An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.… (more)
Member:paulmays
Title:Management Information Systems, Eighth Edition
Authors:Kenneth C. Laudon
Info:Prentice Hall (2003), Edition: 8, Hardcover, 608 pages
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Management Information System by Kenneth C. Laudon

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For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Laudon and Laudon continue to define the MIS course with their latest comprehensive text. Management Information Systems, provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. The latest revision of this text focuses on MIS and business with greater clarity and depth.
  -Cicero- | Sep 18, 2011 |
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Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that readers will find vital to their professional success.Emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Offers vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business. Highlights new applications and technologies to digitally enable business processes for electronic business and electronic commerce—i.e., what will improve firms' relationships with customers and create additional value. Provides new Running Case on Laudon Web site and accompanying CD-ROM; examines a fictitious company called Dirt Bikes USA, with each text chapter containing a project requiring readers to use application software, Web tools, or analytical skills to solve a problem the company has encountered.An indispensable reference for managers and executives who wish to integrate or update MIS in their organizations.

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Internationalement connu pour sa rigueur et son exhaustivité , ce manuel propose une approche pluridisciplinaire des systèmes d'information (SI) Il explique comment les SI peuvent améliorer les prises de décisions et accroître la rentabilité, permettant ainsi aux managers de tirer profit des systèmes d'informationsur le plan tant stratégique qu'opérationnel .
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