Persuasive Technology: Using Computers to Change What We Think and Do

by B.J. Fogg

Series: The Morgan Kaufmann Series in Interactive Technologies

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? ""Yes, they can,"" says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase ""Captology""(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be us… (more)

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There has been a growing interest in studying the social psychology of human-computer interaction, where it can be demonstrated that people treat computers as other people in many respects. Fogg builds on previous work, most notably by Nass and Reeves, and takes it further into a study of computer persuasion in different domains. The book is an eye-opener for readers who tend to think of digital artifacts mostly as value-neutral tools or communication media.

jonas.lowgren | Feb 4, 2011 |

This book is highly recommended for anyone doing interface design. Fogg essentially defines a whole new discipline in one single volume. In painstaking detail, he describes a myriad of issues surrounding credibility and computers. Though this could easily serve as a college textbook, in has appeal to a larger audience. The discussions are easy to follow and at times mesmerizing. Rich, relevant examples bring concepts to life. (

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Pivo1 | Mar 25, 2007 |

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Persuasive Technology: Using Computers to Change What We Think and Do

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? ""Yes, they can,"" says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase ""Captology""(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be us

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