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Loading... Persuasive Technology: Using Computers to Change What We Think and Doby B.J. Fogg
![]() None No current Talk conversations about this book. ![]() This book is highly recommended for anyone doing interface design. Fogg essentially defines a whole new discipline in one single volume. In painstaking detail, he describes a myriad of issues surrounding credibility and computers. Though this could easily serve as a college textbook, in has appeal to a larger audience. The discussions are easy to follow and at times mesmerizing. Rich, relevant examples bring concepts to life. no reviews | add a review
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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? ""Yes, they can,"" says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase ""Captology""(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be us No library descriptions found. |
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![]() GenresMelvil Decimal System (DDC)153.8520285Philosophy and Psychology Psychology Cognition And Memory Decision Making And Persuasion Persuasion PersuasionLC ClassificationRatingAverage:![]()
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