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Persuasive Technology: Using Computers to Change What We Think and Do
by B.J. Fogg
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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? ""Yes, they can,"" says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase ""Captology""(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be us
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Melvil Decimal System (DDC)153.8520285Philosophy and Psychology Psychology Cognition And Memory Decision Making And Persuasion Persuasion Persuasion
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