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Shakespeare and Macbeth: The Story Behind…
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Shakespeare and Macbeth: The Story Behind the Play (edition 1994)

by Stewart Ross (Author), Tony Karpinski (Illustrator), Victor Ambrus (Illustrator), Kenneth Branagh (Foreword)

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782304,062 (4.33)1
 1. Introduction to New Product Development.  2. New Product Strategies.  3. Proactive New Product Development Process.  4. Market Definition and Entry Strategy.  5. Idea Generation.  6. An Overview of the Design Process.  7. Customer Measurement - A Review.  8. Perceptual Mapping: Identification of Strategic Benefits.  9. Customer Needs and Perceptual Mapping: Methods and Procedures. 10. Strategic Product Positioning and Customer Preferences. 11. Benefit Segmentation and Product Positioning. 12. Estimating Sales Potential: “What-If” Analyses. 13. Designing for Quality. 14. Integrated Design: Case Examples. 15. Advertising and Product Testing. 16. Pretest Market Forecasting. 17. Test Marketing. 18. Launching the Product. 19. Managing through Life Cycle. 20. Organizing for Innovation. 21. Customizing the New-Product Development Process. 22. New-Product Development Revisited.… (more)
Member:themulhern
Title:Shakespeare and Macbeth: The Story Behind the Play
Authors:Stewart Ross (Author)
Other authors:Tony Karpinski (Illustrator), Victor Ambrus (Illustrator), Kenneth Branagh (Foreword)
Info:Viking Juvenile (1994), Edition: 1st, 44 pages
Collections:Miscatalogued, Currently reading
Rating:****
Tags:None

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Shakespeare and Macbeth: The Story Behind the Play by Stewart Ross

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Large format book with illustrations on every page. I'm not sure exactly how the illustrations were divided between the illustrators. Full of interesting information about the theater at the time, the historical situation when the play was written, and the story itself.

I found this in the adult section in my local library, but I would say that it was written for children, and is, at most, a YA sort of book. ( )
  themulhern | Nov 24, 2022 |
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  pszolovits | Feb 3, 2021 |
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 1. Introduction to New Product Development.  2. New Product Strategies.  3. Proactive New Product Development Process.  4. Market Definition and Entry Strategy.  5. Idea Generation.  6. An Overview of the Design Process.  7. Customer Measurement - A Review.  8. Perceptual Mapping: Identification of Strategic Benefits.  9. Customer Needs and Perceptual Mapping: Methods and Procedures. 10. Strategic Product Positioning and Customer Preferences. 11. Benefit Segmentation and Product Positioning. 12. Estimating Sales Potential: “What-If” Analyses. 13. Designing for Quality. 14. Integrated Design: Case Examples. 15. Advertising and Product Testing. 16. Pretest Market Forecasting. 17. Test Marketing. 18. Launching the Product. 19. Managing through Life Cycle. 20. Organizing for Innovation. 21. Customizing the New-Product Development Process. 22. New-Product Development Revisited.

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