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Loading... The Ultimate Guide to Sport Event Management and Marketingby Stedman Graham
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The Ultimate Guide to Sport Event Management & Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts & supplier agreements. Whether breaking into the field of sport event management & marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities & responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations & contracts with sponsors, suppliers, & insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)796.06The arts Recreational and performing arts Athletic and outdoor sports and games General Athletics And Sports Business, OrganizationsLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |