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In Search of the Obvious: The Antidote for…
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In Search of the Obvious: The Antidote for Today's Marketing Mess

by Jack Trout

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20None792,582NoneNone
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr.… (more)
1300AS (1) 200GTE (1) 300SY (1) 7.6 (1) 800BW (1) business (1) marketing (3) orders (1) z2008titles (1)

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