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Crossing the Chasm (original 1991; edition 2002)
Crossing the Chasm by Geoffrey A. Moore (1991)
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Melvil Decimal System (DDC)658.8 — Technology and Application of Knowledge Management and auxiliary services Management Of Marketing
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