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Loading... Essentials of contemporary advertising (edition 2007)by William F. Arens, David H. Schaefer
Work InformationEssentials of Contemporary Advertising by William Arens
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Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)659.1Technology Management and auxiliary services Advertising And Public Relations AdvertisingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |