HomeGroupsTalkMoreZeitgeist
Search Site
This site uses cookies to deliver our services, improve performance, for analytics, and (if not signed in) for advertising. By using LibraryThing you acknowledge that you have read and understand our Terms of Service and Privacy Policy. Your use of the site and services is subject to these policies and terms.

Results from Google Books

Click on a thumbnail to go to Google Books.

Loading...

Advertising in America: What Works, What Doesn't and Why

by Roy H. Williams

MembersReviewsPopularityAverage ratingConversations
1None7,663,258NoneNone
A seminar by Roy H. WilliamsAdvertising in America: What Works, What Doesn't, and Why, featuring Roy H. Williams. Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done. In these CDs, you will hear the Wizard as he speaks to business owners, and private sessions in which he speaks directly to your staff. The Wizard says things that can only be said behind closed doors. Deep training. Things you've never heard about copy writing, scheduling, and comparative media analysis. He also explains how, why, and when to have those hard conversations with clients.Chosen by editor Eric Rhoads to be a permanent, featured columnist in Radio Ink, the Wizard brings a truly unique perspective to radio. Though his firm currently has 52-week schedules airing on more than 550 radio stations, his company does not specialize in radio. So why do they use newspaper only for classified ads and why do they buy TV schedules on less than 40 stations in America? Because radio advertising usually represents the highest and best use of his clients? ad dollars, that's why!Contains 5 CDs also includes Radio as Taught by Wizard Academy CD… (more)
Recently added bybrentquinn
wishlist (1)
None
Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Important places
Important events
Related movies
Epigraph
Dedication
First words
Quotations
Last words
Disambiguation notice
Publisher's editors
Blurbers
Original language
Canonical DDC/MDS
Canonical LCC

References to this work on external resources.

Wikipedia in English

None

A seminar by Roy H. WilliamsAdvertising in America: What Works, What Doesn't, and Why, featuring Roy H. Williams. Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done. In these CDs, you will hear the Wizard as he speaks to business owners, and private sessions in which he speaks directly to your staff. The Wizard says things that can only be said behind closed doors. Deep training. Things you've never heard about copy writing, scheduling, and comparative media analysis. He also explains how, why, and when to have those hard conversations with clients.Chosen by editor Eric Rhoads to be a permanent, featured columnist in Radio Ink, the Wizard brings a truly unique perspective to radio. Though his firm currently has 52-week schedules airing on more than 550 radio stations, his company does not specialize in radio. So why do they use newspaper only for classified ads and why do they buy TV schedules on less than 40 stations in America? Because radio advertising usually represents the highest and best use of his clients? ad dollars, that's why!Contains 5 CDs also includes Radio as Taught by Wizard Academy CD

No library descriptions found.

Book description
Haiku summary

Current Discussions

None

Popular covers

Quick Links

Rating

Average: No ratings.

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 203,242,013 books! | Top bar: Always visible