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Loading... e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategyby Michel Robert, Carlos Dias (Coaut.)
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This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or e-Drivers can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
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