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Diffusion of Innovations by Everett M.…
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Diffusion of Innovations

by Everett M. Rogers

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Showing 5 of 5
Hindsight lesson learned and shared for future readers...unless you have to read this for academic purposes, it's probably best to read the very good summaries at the end of each chapter and then decide if you want to dig further. This is enormously tedious. I am in a year long certification program this year and one of the lectures cited some good stuff from this book. I didn't ask, nor had a reason to ask, if the book was worth reading beyond the couple of sound bites. Fair warning to the casual reader...the concepts are not difficult, and may even seem obvious (and also dated, despite this being the fifth edition), but ...flat. ( )
  Razinha | Apr 23, 2018 |
Anyone who's been to a library or technology conference will have seen some excited thought leader talking up the S-curve of adoption of new technologies -- the innovators, early adopters, etc -- as if this was some new discovery. This book makes it clear that pattern has been known for about 100 years, and a whole lot more besides - certainly a whole lot more nuance than a pro-innovation conference speaker ever provides.

This edition may be 35 years old (even the latest edition is 15 years old) but it packs in an insightful overview of the field of research: its history, its major discoveries, areas needing further research, and areas of bias. It shows glimmers of then-future directions into network analysis which I expect have blossomed thoroughly with both the ability of computers to enable such analysis, and the advent of social media to increase its productivity.

It's given me a lot to think about at work where I frequently want to diffuse some new technology or process: firstly in rethinking which innovations are appropriate to diffuse, and secondly in how

Highly recommended. ( )
  zeborah | Mar 30, 2018 |
The first to read classic for anyone who needs to know more on innovation and the acceptance of innovations. I should have read this book ages ago. pp. 104 e.o.: examples of person blame where system blame had be the right answer. ( )
  titusmars | Oct 25, 2009 |
The book is by a diffusion scholar who sums up the field of diffusion research. A condensed version of the book can be found in the first chapter. The author's egalitarian views are explicit in the book, and are taken for granted. There are plenty of case studies that provide concrete examples for his abstract ideas. Diffusion research classifies people by their acceptance of diffusion and by their role in the diffusion process. ( )
  dwwoelfel | Jan 25, 2009 |
How innovation diffuses; the answer is either too slow or too fast.
  muir | Dec 4, 2007 |
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Amazon.com Product Description (ISBN 0743222091, Paperback)

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

(retrieved from Amazon Thu, 12 Mar 2015 18:09:15 -0400)

(see all 3 descriptions)

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.… (more)

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