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Thoughts on Design

by Paul Rand

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One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.… (more)
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It's full of lovely examples but doesn't really dip too deep in the philosophical details. That's probably an expectation of mine rather than a shortcoming, but for all the discussions of symbols and signs there's very little on Saussure or Pierce. Beautiful art though. ( )
  jtth | May 4, 2020 |
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Author nameRoleType of authorWork?Status
Rand, PaulAuthorprimary authorall editionsconfirmed
Lewis, John Noel ClaudeEditorsecondary authorall editionsconfirmed
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One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

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