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Zoek : hoe Google en andere zoekmachines een revolutie teweegbrachten (2005)

by John Battelle

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1,2502710,167 (3.69)4
"Jumping into the game long after Yahoo, AltaVista, Excite, Lycos, and other pioneers, Google offered a radical new approach to search, redefined the idea of viral marketing, survived the dot-com crash, and pulled off the largest and most talked-about initial public offering in the history of Silicon Valley." "But The Search offers much more than the inside story of Google's triumph. It's also a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest." "Battelle draws on more than 350 interviews with major players from Silicon Valley to Seattle to Wall Street, including Google cofounders Larry Page and Sergey Brin and CEO Eric Schmidt, as well as competitors like Louis Monier, who invented AltaVista, and Neil Moncrief, a soft-spoken Georgian whose business Google built, destroyed, and built again. Battelle reveals how search technology actually works, explores the amazing power of targeted advertising, and reports on the frenzy of the Google IPO, when the company tried to rewrite the rules of Wall Street and declared Don't Be Evil to be its corporate motto."--BOOK JACKET.… (more)
Member:mvanwensveen
Title:Zoek : hoe Google en andere zoekmachines een revolutie teweegbrachten
Authors:John Battelle
Info:Amsterdam [etc.] : Business Contact; 303 p, 23 cm; http://opc4.kb.nl/DB=1/PPN?PPN=294961380
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle (2005)

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English (21)  French (3)  Portuguese (1)  Italian (1)  German (1)  All languages (27)
Showing 1-5 of 21 (next | show all)
3 ( )
  ronchan | Nov 14, 2016 |
The latter part is better the things on what the future in search can bring etc, but if you have followed much of the stuff aroung google SEO and search in generel there isn't much new. ( )
  henrikll | Aug 8, 2014 |
The Search is a good, but not great, book detailing Google's ascension to the top of the search world. It's interesting to hear the background story of how Google came about, and some of the other companies whose efforts paved the way.My only complaints with the book are that the author appears to be rather biased in favor of Google and that now, a few years after publication, some of the insights are a bit dated (though to be fair, that is to be expected with a book about such a fast-moving company in a fast-paced industry).Battelle only briefly touches on some of the potential imperfections of Google, but you can almost feel that he's forcing himself to put those brief sections in place simply to appear less biased. Not that I am opposed to Google, in fact, I have a lot of respect for them, but I would've enjoyed a more objective look. ( )
  tkadlec | Jan 20, 2011 |
This is a great book describing the history of Google and its predecessors. If you’re not interested in Google, you ought to read it for Battelle's description on how Google has changed the whole search paradigm. ( )
  hvanwillegen | Dec 31, 2010 |
Not so much a company biography of Google as a thoughtful examination of the increasing role that the Internet is playing in business and society and of the importance of being able to sort through the seeming unlimited information on the Web. ( )
  dickmanikowski | Jun 26, 2010 |
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