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Market Leader (MKLD)

by Richard Crowe

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This documentary video is based on interviews with leaders and thinkers from international businesses. It is organised into six topical units which echo themes from the Course Book. Students have the opportunity to revise key vocabulary and take part in discussions stimulated by what they hear from the interviewees. Business Leader Briefings presents authentic interviews with 14 of the world's top business leaders. It is divided into six programmes: Globalisation, Leadership, Managing people, Building brands, Corporate responsibility, and Innovation. Each programme can be used on a modular basis. Business Leader Briefings can be used alongside the Market Leader course, or as free-standing material for learners of good intermediate level.… (more)
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This documentary video is based on interviews with leaders and thinkers from international businesses. It is organised into six topical units which echo themes from the Course Book. Students have the opportunity to revise key vocabulary and take part in discussions stimulated by what they hear from the interviewees. Business Leader Briefings presents authentic interviews with 14 of the world's top business leaders. It is divided into six programmes: Globalisation, Leadership, Managing people, Building brands, Corporate responsibility, and Innovation. Each programme can be used on a modular basis. Business Leader Briefings can be used alongside the Market Leader course, or as free-standing material for learners of good intermediate level.

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