Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.

This book will outline and demonstrate basic layout/grid guidelines and rules through 100 entries including choosing the a typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.

CONTENTS: Getting started : Elements of a grid -- Basic grid diagrams -- Determine the appropriate grid -- Formatting text -- Hierarchy of information -- Grid and image -- Combining grid, type, and image -- Color -- Space -- Rhythm and flow -- Working grids : Single column -- Two column -- Three column -- Multicolumn -- Modular -- Tables and charts -- Color as a dominant element -- Color as organizing principles -- Horizontal hierarchy -- When type forms the grid -- Filled and functional -- Spacious but not barren -- Seemingly gridless -- Organic shapes -- Swiss grid -- Grid, interrupted -- Grid, reconstructed -- Layered grid -- Grids and motion -- Breaking the rules.