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The Facebook Era: Tapping Online Social…
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The Facebook Era: Tapping Online Social Networks to Market, Sell, and… (edition 2011)

by Clara Chung-wai Shih

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1306164,531 (2.74)None
This book contains new best practices and techniques for growing your business with Facebook, Twitter, and LinkedIn! It is completely udated with five new chapters: planning/metrics, customer service, and much more; New and revamped case studies; New guest contributions from world-class experts, such as Charlene Li; New, instantly actionable "To Do" lists after every chapter; New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. The author, a social networking innovator, brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, she demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches, and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. Also included are more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. She has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns.… (more)
Member:americancornercta
Title:The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate
Authors:Clara Chung-wai Shih
Info:Upper Saddle River NJ, Boston: Prentice Hall, 2011(2013), 350 pages
Collections:Your library
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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff by Clara Shih

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English (5)  Dutch (1)  All languages (6)
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Many companies actively use online social networks such as MySpace, Facebook, Friendster, and LinkedIn to increase sales, improve public relations, gain market research data, reach customers, offer technical support, find new employees, etc.. Online social networking draws countless mainstream consumers. If you want to reach this group of consumers, then I recommend that you read this book by Clara Shih. Clare Shih details online social networking and even explains how you might make some money with it. One downside to this book is that it does not warn you about the risks of Facebook applications. There is harmful garbage among the Facebook applications that (if not properly understood) also affects the amount of trust visitors could have in your activities.
While Clara Shih's writing / presentation style is average (not very charismatic), the ideas she presents are very applicable. This is a book worth reading if you have a business and want to use the Internet to support your business activities. ( )
  nzwaneveld | Oct 29, 2010 |
Text full of ideas, is a pratical guide to socials networks. Easily to reading, almost all of aspects of Facebook are treated in clear manner. Examples are numerous, most of attention is centrated to business side. With explaination of many types of application, I can understand every aspect, as privacy, word of mouth marketing, timing & degrees of appreciation of people for personal page as business page. I believe that this is the future, & if someone reject, it only need a explanation step by step,because many youngers generation around the world goes in this direction, that is a flat organization of world without hierarchy, sure for communication. ( )
  lorenz347 | May 26, 2010 |
This book explains about the rise of social networks such as Facebooks and is mainly aimed at people who want to advertise or promote their business on Facebook. It illustrates how precisely advertisers can target customers. This seems to be the main benefit of advertising in this way.

Worth a read if you want to advertise or promote something on Facebook or similar. ( )
  JulieBaugh | May 14, 2010 |
Shallow and really basic. I took very little out of this book and that is a shame because the topic is current and interesting. Maybe good for complete novices to online social networking. ( )
  katerinche | Apr 22, 2010 |
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This book contains new best practices and techniques for growing your business with Facebook, Twitter, and LinkedIn! It is completely udated with five new chapters: planning/metrics, customer service, and much more; New and revamped case studies; New guest contributions from world-class experts, such as Charlene Li; New, instantly actionable "To Do" lists after every chapter; New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. The author, a social networking innovator, brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, she demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches, and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. Also included are more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. She has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns.

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