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BE DiFFERENT or be dead: Your Business Survival Guide
by Roy Osing
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The challenge facing a leader in today's highly volatile economy is formidable. It is to create an organization to Stand-Out, NOT Fit-In. Companies that fail to break away from The Competitive Herd and establish themselves as Unique, Distinctive, and Remarkable to their Fans fade away and eventually die. Road kill is everywhere. This book is my message to leaders who want to create sustainable success for their organizations; who want to build something special that will be honored by their customers and loved by their employees. My Six Acts of Leadership will help managers become Leaders. Who focus on execution rather than "the Plan". Who carve out a One and ONLY competitive claim for their business to separate themselves from their competitors. Who create memorable experiences for their Fans. Who serve their employees to deliver Dazzling service.
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