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Global Warming Is Good for Business: How Savvy Entrepreneurs, Large…
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Publisher's description -- Concern about greenhouse gases and the warming of the planet is reaching a crescendo never before experienced. In the past, crises that have threatened the lives and livelihoods of huge portions of the populace have spurred entrepreneurs to come up with solutions that eventually tempered the crisis, improved the quality of life, and laid the groundwork for future growth and development. As consumers demand planet-friendly products and investors look for so-called green companies to put their money into, more and more businesses are actively seeking ways to fill this demand. Whether their initial motives are altruistic or not, entrepreneurs, venture capitalists, and corporate leaders are finding a huge market for green goods and services. Bottom line: Global warming is good for business.
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