Click on a thumbnail to go to Google Books.
The marketing accountability imperative : driving superior returns on…
by Michael Dunn
No current Talk conversations about this book.
References to this work on external resources.
Wikipedia in English (1)
Amazon.com Product Description (ISBN 078799832X, Hardcover)Making accountable marketing decisions to improve the efficiency of spending
In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.
(retrieved from Amazon Thu, 12 Mar 2015 17:58:20 -0400)
No library descriptions found.
RatingAverage: No ratings.
Is this you?
Become a LibraryThing Author.