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The Social Media Bible: Tactics, Tools, and…
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The Social Media Bible: Tactics, Tools, and Strategies for Business…

by Lon Safko, David K. Brake

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The Social Media Bible is an amazing resource and good introduction to myriad social networking tools. Although the extensive interviews which are included throughout the book could have used much better editing to make them more readable, the descriptions of the social networking tools themselves are well organized and very helpful. The writers' efforts to place the information into a marketing context makes the book very useful to anyone interested in gaining a better understanding of Web 2.0 tools and how to effectively use them. ( )
  paulsignorelli | Nov 26, 2010 |
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Author nameRoleType of authorWork?Status
Lon Safkoprimary authorall editionscalculated
Brake, David K.main authorall editionsconfirmed
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The second edition is better and the author is trying to keep it updated. It's an excellent how-to for early users of social media.
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Amazon.com Product Description (ISBN 0470411554, Paperback)

The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
Determine which social media tactics you should be using with your customers and employees
Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.
www.TheSocialMediaBible.com

(retrieved from Amazon Thu, 12 Mar 2015 18:20:43 -0400)

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"'The Social Media Bible' will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business" -- back cover.… (more)

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