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Twitterville: How Businesses Can Thrive in…

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods

by Shel Israel

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677256,178 (3.37)None



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Basically a collection of user and personal experiences with using twitter. Includes a recounting of how twitter was founded. Well researched and entertaining up to a point. ( )
  ndpmcIntosh | Mar 21, 2016 |
A little more theoretical than the title/marketing copy indicated, but gives an overview of the Twitter world. ( )
  CathrynGrant | Nov 20, 2014 |
Mildly interesting book about how Twitter is revolutionizing the marketing world. Lots of examples, bit light on practical how-to advice. ( )
  Scarchin | Nov 12, 2013 |
Not only useful - well, actually, a must-read for anyone who wants to engage with others over Twitter - but fascinating. He had me at the opening chapter with "James Buck Gets Out of Jail and Inspires This Book."
( )
  Aleesa | Jun 13, 2013 |
Israel provides an overview of Twitter and its history, with examples of how companies have used it. Moderately interesting. ( )
  amanderson | Jun 13, 2011 |
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The best-selling co-author of Naked Conversations evaluates Twitter as an increasingly popular social media communications platform for leading business enterprises, examining the way in which it enables more life-emulating behavior and has a capacity to make and break reputations.… (more)

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