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Content Strategy for the Web by Kristina…
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Content Strategy for the Web

by Kristina Halvorson

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Kristina Halvorson, in "Content Strategy for the Web," offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance (training)--and anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. The book itself is an example of what it promotes: rich content provided in a graphically interesting format that leaves readers with "a high-level overview of the benefits, roles, activities, and deliverables associated with content strategy" (p. ix). "Content Strategy" takes a simple--but never cursory--approach to the subject; it begins with reminders that great online content is the result of a cohesive strategy including analysis, structure, creation, extensive revisions, formatting, publication, updates, archiving, and a willingness to revisit that entire cycle as needed rather than a one-time start-to-finish process. "Web content is never really finished," she suggests. "Sorry" (p. 131). That straightforward confirmation leaves us with a lesson well worth remembering and an invitation to further exploration. ( )
  paulsignorelli | Mar 11, 2011 |
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Amazon.com Product Description (ISBN 0321620062, Paperback)

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 
See content strategy (and its business value) explained in plain language  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays   Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities  

(retrieved from Amazon Thu, 12 Mar 2015 18:06:20 -0400)

Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time.

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Penguin Australia

An edition of this book was published by Penguin Australia.

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