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Loading... Content Strategy for the Web (edition 2009)by Kristina Halvorson
Work InformationContent Strategy for the Web by Kristina Halvorson
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. The second edition has a much welcomed praxis update to the first. 2nd ed. gets 4 stars. The 1st, only 3. ( ) Kristina Halvorson, in "Content Strategy for the Web," offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance (training)--and anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. The book itself is an example of what it promotes: rich content provided in a graphically interesting format that leaves readers with "a high-level overview of the benefits, roles, activities, and deliverables associated with content strategy" (p. ix). "Content Strategy" takes a simple--but never cursory--approach to the subject; it begins with reminders that great online content is the result of a cohesive strategy including analysis, structure, creation, extensive revisions, formatting, publication, updates, archiving, and a willingness to revisit that entire cycle as needed rather than a one-time start-to-finish process. "Web content is never really finished," she suggests. "Sorry" (p. 131). That straightforward confirmation leaves us with a lesson well worth remembering and an invitation to further exploration. no reviews | add a review
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)006.7Information Computing and Information Special Topics Multimedia systemsLC ClassificationRatingAverage:
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