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CA$HVERTISING: How to Use More than 100…

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to… (edition 2008)

by Drew Eric Whitman (Author)

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612312,891 (4.33)None
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now - thanks to Cashvertising - you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell - or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies… (more)
Title:CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Authors:Drew Eric Whitman (Author)
Info:Weiser (2008), Edition: First, 208 pages
Collections:Your library

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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman



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Showing 2 of 2
Do you think you are a rational buyer?

Do you want to know how you are played to buy stuff that you would never need?

Do you think you have nothing to do with Sales/Marketing?

Haah! Drew Whitman lifts curtain on the most powerful techniques that have been bombarded on your psyche for just one purpose-

Loosen your purse-string!

The book is such a fascinating read- A cross between Human Psychology, Intelligence hooks and Clever techniques.

PS : You will feel so gullible and powerful at the same time. ( )
  elementravi | May 22, 2020 |
If you want to read just one book about advertising, read this book. It's full of tips, facts, research studies, principles, everything to make your ads effective.
This is one of the most highlighted books I have. ( )
  stevek09 | May 20, 2013 |
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