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From Cliche to Archetype by Marshall McLuhan
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From Cliche to Archetype (edition 2011)

by Marshall McLuhan, Wilfred Watson

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95None224,345 (3.83)1
McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.… (more)
Member:rtlechow
Title:From Cliche to Archetype
Authors:Marshall McLuhan
Other authors:Wilfred Watson
Info:Gingko Press (2011), Hardcover, 144 pages
Collections:Wishlist
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From Cliche to Archetype by Marshall McLuhan

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McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.

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