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Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

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3,099514,307 (3.75)7
Business. Finance. Nonfiction. HTML:

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in com- mon, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way‚??and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit‚??those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics.

Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them… (more)

Recently added byprivate library, KaylaSueWho, yates9, andrewlac, moodfazal, TrevorWilson, johnsonfam23, Charumathi
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» See also 7 mentions

English (49)  French (1)  Italian (1)  All languages (51)
Showing 1-5 of 49 (next | show all)
Simon Sinek is a fantastic storyteller albeit a bit repetitive. The book is a little dated in terms of the some of the stories but the wisdom provided is very valid. ( )
  gianouts | Jul 5, 2023 |
Helped guide my work and dealing with trying to refocus our team ( )
  Asauer72 | Jul 3, 2023 |
A fundamental resource for those who wish to lead anything, turning much of the conventional wisdom of leading an organization, team, or group on its head.

Highly recommended to those who wish to know more about leadership, business, or social dynamics.

(In response to some of the other reviews on this site I've seen: like all books concerning leadership and/or business, yes, there is some repetition involved. However, such repetition can serve to reinforce the key ideas in the book, if read with an open mind.) ( )
  alrajul | Jun 1, 2023 |
Very intriguing theory about why some people are more influential or inspiring than others. The thesis of the book is pretty clear and focused throughout (it's the title). This is not to suggest that the WHAT and HOW are unimportant, but that WHY you do what you do is fundamental and changes the mentality, morale and vision of a person/company. ( )
  JMigotsky | Jan 27, 2023 |
Overall I felt this book was fairly descent. As mentioned by others the author has a tendency to repeat themselves, however for those who have limited or junior experience of business I can understand why he has done so, it reinforces the points he is attempting to make.

For myself I don't always agree with the author, his history is faulty, his understanding if science superficial, etc but these are irritations rather than significant detractors and do not, on balance, lessen the central theme of the book.

There are key pieces of information scattered throughout the book, at the beginning where Sinek sets out the theoretical basis, the middle chapters as related to trust and symbols, and the final two chapters where how WHY relates to the individual. If you are reading this book hoping to discover how to turn yourself into an inspirational leader you will be disappointed, this isn't a how to book, this is Why knowing who you are, what you believe in and why you do what you do is important (whether the you is an individual or an organisation), only you can find your why (there are a few tips though).

Another criticism if this book is the overuse of the same few examples (Apple, Southwestern Airways, etc). I would argue this is less a fault of the author and more an indictment that there are so few organisations who can clearly articulate their reasons for being. Anyone who has worked for a range of businesses after reading this book will attest to the truth of that.

Overall its a worthwhile read but I am left with the overall impression that Sinek is a more engaging speaker than he is a writer, so start nit with the bookbut with his TED talk. ( )
  Cotswoldreader | Sep 30, 2022 |
Showing 1-5 of 49 (next | show all)
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For Victoria, who finds good ideas and makes them great
There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals or organizations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. This is a book for those who want to inspire others and for those who want to find someone to inspire them.
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Business. Finance. Nonfiction. HTML:

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in com- mon, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way‚??and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit‚??those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics.

Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them

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