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Loading... Creating Experiences In The Experience Economy (Services, Economy and Innovation)6 | None | 2,627,874 | None | None | Focuses on the creation of experience from a business perspective. This book emphasises that experience creation is not an easy task with a straightforward formula and examines how marketed experiences are constructed, developed and innovated. It discusses and presents models for how experiences are designed, produced and distributed.… (more) |
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Sign up for LibraryThing to find out whether you'll like this book. ▾Conversations (About links) No current Talk conversations about this book. » Add other authors Author name | Role | Type of author | Work? | Status | Sundbo, Jon | Editor | primary author | all editions | confirmed | Darmer, Per | Editor | main author | all editions | confirmed | Bærenholdt, Jørgen Ole | Contributor | secondary author | all editions | confirmed | Christrup, Henriette | Contributor | secondary author | all editions | confirmed | Darmer, Per | Contributor | secondary author | all editions | confirmed | Gram, Malene | Contributor | secondary author | all editions | confirmed | Hagedorn-Rasmussen, Peter | Contributor | secondary author | all editions | confirmed | Haldrup, Michael | Contributor | secondary author | all editions | confirmed | Hartl, Ann | Contributor | secondary author | all editions | confirmed | Jacobsen, Jan Krag | Contributor | secondary author | all editions | confirmed | Kristiansen, Erik | Contributor | secondary author | all editions | confirmed | Larsen, Jonas | Contributor | secondary author | all editions | confirmed | Laursen, Bjørn | Contributor | secondary author | all editions | confirmed | Sørensen, Flemming | Contributor | secondary author | all editions | confirmed | Sundbo, Jon | Contributor | secondary author | all editions | confirmed | Svabo, Connie | Contributor | secondary author | all editions | confirmed | Bryson, John R. | Editor | secondary author | some editions | confirmed |
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The concept of experience is rather new, primarily introduced by two works, namely Gerhard Schulze's analysis of cultural behaviour in different social strata in Nürnberg ('Die erlebiss gesellschaft' - the Experience Society, Schulze, 1992) and Pine and Gilmore's book 'The Experience Economy' (1999) which suggest that experiences are going to substitute services and become the next value-creating element in firms. | |
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▾References References to this work on external resources. Wikipedia in EnglishNone ▾Book descriptions Focuses on the creation of experience from a business perspective. This book emphasises that experience creation is not an easy task with a straightforward formula and examines how marketed experiences are constructed, developed and innovated. It discusses and presents models for how experiences are designed, produced and distributed. ▾Library descriptions No library descriptions found. ▾LibraryThing members' description
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