Digital Advertising
by Andrew McStay
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Description
"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.Tags
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7 Works 34 Members
Andrew McStay is Professor of Digital Life at Bangor University.
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- Members
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- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 5
