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Expanding the company's current market, creating brand-new markets, planning innovative approaches to consumers: they're all strategies that promote growth. This book offers a wealth of ideas for tackling these and other challenges. Clearly written, to-the-point, and filled with practical advice, all titles in the expanding Business Buddies series are fast-read idea books for career-minded men and women. They present checklists of do's and don'ts, and they give tips on how to get ahead in business and management. Both beginners to the corporate world and experienced professionals who open any of these books will find advice they can put to immediate use.