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The Stranger's Long Neck: How to…
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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online (edition 2010)

by Gerry McGovern

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262894,177 (3.2)None
Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. Information Systems: What Every Business Student Needs to Know takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students once they are on the job. Review questions, discussion questions, and summaries are also included in each chapter to reinforce learning. The book is presented in four parts:About Information Systems: covers general information systems concepts that students need to know as they learn about real-world information systemsTechnology Fundamentals: supplies a foundation in information technology that fills the gaps most students have when they learn through trial and errorInformation Systems at Work: details the nitty-gritty of how actual companies use information systems in the real word Managing Information Systems: addresses the issues involved in selecting, developing, and managing information systemsThe text includes a running case study that follows two management information systems majors in college. As the two main characters study the information systems of a medical practice, students follow along and learn valuable lessons as they see how the case plays out. In addition to the running case study, each chapter also includes two mini cases that illustrate the concepts discussed in that chapter. Maintaining a focus on the essential concepts students must know before entering the business world, this book covers the subject of information systems in a manner that students will find accessible.… (more)
Member:Irene_Melo
Title:The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online
Authors:Gerry McGovern
Info:A&C Black (2010), Paperback, 224 pages
Collections:User Experience (UX), Your library
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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online by Gerry McGovern

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If you have a website or produce content for a website, then you really need to pick up a copy of The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online* by Gerry McGovern. This book talks about how you can create a better experience for your viewers by attending to the critical tasks. It looks at critical tasks, navigation, search, and the effect of noncritical tasks on your website performance. Read more ( )
  skrabut | Sep 2, 2020 |
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Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. Information Systems: What Every Business Student Needs to Know takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students once they are on the job. Review questions, discussion questions, and summaries are also included in each chapter to reinforce learning. The book is presented in four parts:About Information Systems: covers general information systems concepts that students need to know as they learn about real-world information systemsTechnology Fundamentals: supplies a foundation in information technology that fills the gaps most students have when they learn through trial and errorInformation Systems at Work: details the nitty-gritty of how actual companies use information systems in the real word Managing Information Systems: addresses the issues involved in selecting, developing, and managing information systemsThe text includes a running case study that follows two management information systems majors in college. As the two main characters study the information systems of a medical practice, students follow along and learn valuable lessons as they see how the case plays out. In addition to the running case study, each chapter also includes two mini cases that illustrate the concepts discussed in that chapter. Maintaining a focus on the essential concepts students must know before entering the business world, this book covers the subject of information systems in a manner that students will find accessible.

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