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Loading... Value-Added Public Relations: The Secret Weapon of Integrated Marketingby Thomas L. Harris
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The author presents the unique ways PR builds brand strength and awareness. He includes a broad range of cases for which PR was the secret weapon that made the difference - from the Wonderbra to Wonderbread and milk to Microsoft.' No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)659.2Technology Management and auxiliary services Advertising And Public Relations Public RelationsLC ClassificationRatingAverage:
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