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To innovate profitably, you need more than just creativity. Do you have what it takes? If you read (or listen to) nothing else on inspiring and executing innovation, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: decide which ideas are worth pursuing; innovate through the front lines-not just from the top; adapt innovations from the developing world to wealthier markets; tweak new ventures along the way using discovery-driven planning; tailor your efforts to meet customers' most pressing needs; and avoid classic pitfalls such as stifling innovation with rigid processes.