It is true: 95% of people consult the Internet before picking a local business. And 72% of people trust reviews online! Reputation Marketing is not just another buzzword, nor is it an online business service scam. It is the new must have in your sales strategy repertoire - especially if you are a small, local business - based on the statistical reality that nearly everyone is basing whether or not they choose your business from reviews. Even if you hate Facebook, have no clue what Twitter is, and have never read a blog in your life, you need to not only think about how Internet and social media affect your business - but how you can exploit them as resources to market and improve your sales. This book aims to lay out all of the fundamentals of what "Reputation Marketing" is and how you can apply it to your business, in an easy to read, demonstrable format to which you as a small business owner can empathize and relate. The goal is not to sell you on hiring a consultant, nor to sell you on investing in super costly services you cannot afford. The goal rather is to inform you and to prepare you for the today and future that has become small business reality, and to help you make the best decisions that you can within that framework to keep earning and even drastically improve your sales in the interest of you and your employees.