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Loading... Retail Management: A Strategic Approachby Barry Berman
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This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.87Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
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