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Loading... Ametora: How Japan Saved American Style (edition 2015)by W. David Marx (Author)
Work InformationAmetora: How Japan Saved American Style by W. David Marx
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. If this is the kind of thing you like, you'll love it. This book shows how Japanese clothing buyers first became enamored of American "prep" style in the 1960's, how that interest has mutated and developed over the following six decades. The author argues that classic American style has been better preserved and developed in Japan than in the U.S. As a devotee of Japanese clothing, I would agree with this, and I found the book fascinating. Unquestionably, however, it will be most rewarding for those who are deeply interested in clothing, deeply interested in Japan, or (best of all) deeply interested in both. ( ) no reviews | add a review
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look-known as ametora, or "American traditional"-and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)746.9The arts Graphic arts and decorative arts Textile arts Other textile productsLC ClassificationRatingAverage:
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