In a presentation that formalizes what makes up decision based design, Decision Based Design defines the major concepts that go into product realization. It presents all major concepts in design decision making in an integrated way and covers the fundamentals of decision analysis in engineering design. It also trains engineers to understand the impacts of design decision. The author teaches concepts in demand modeling and customer preference modeling and provides examples. This book teaches most fundamental concepts encountered in engineering design like: concept generation, multiattribute decision analysis, reliability engineering, design optimization, simulation, and demand modeling.