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An inside look at the company that defined American industry andthe man who runs it Ford Tough is the contemporary story of a company fighting toposition itself in a new era of business, with the founder'svisionary great-grandson as the leader of the new Ford MotorCompany. Bill Ford Jr. is the first Ford family member to run the companysince 1979. A self-professed environmentalist and by all accounts a"nice guy," he might not seem the most obvious choice for ahard-nosed corporate leader. But his vision of the company'sfuture, his genuine care for his employees, his well-timedtoughness, and his obvious concern for the long-term well-being ofFord Motor Company have proven to be essential characteristics forthe leader of America's most famous brand. Ford watched the company decline beginning in 1999 as then-CEOJacques Nasser tried to remake the automaker into a new economybusiness. When the plan did not work, Ford stepped in to rebuildthe automaker and restore faith from employees, consumers, anddealers. He guided Ford Motor Company through its troubled timesand a successful centennial celebration. With its massive size and a troubled economy, leading Ford MotorCompany into the twenty-first century will be no easy task. FordTough looks at the modern rebuilding and the future of a companythat defines American know-how and American culture. David Magee (Lookout Mountain, Tennessee) is a former newspapereditor and columnist, as well as an automotive expert who has beenfeatured on National Public Radio, Bloomberg TV, and the DiscoverChannel, among other news and media outlets. He has written for theAssociated Press, the Clarion-Ledger (Jackson, MS), and the OxfordEagle (Oxford, MS), and is also the author of Turnaround: HowCarlos Ghosn Rescued Nissan.