Business Communication Essentials

by Courtland L. Bovee

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Help your students launch their careers with modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.… (more)

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Help your students launch their careers with modern communication skills For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

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This new market leader provides students with an array of carefully chosen and crafted examples, which is one of the most important functions of a business communication textbook. The sixth edition offers nearly 60 new figures, including many annotated model documents and a number of new before and after pairs that demonstrate how to fix specific problem areas in a message.

This new edition also includes coverage of the social media revolution, compositional modes for electronic media, storytelling techniques, full implementaion of objective-driven learning, multimedia resources, new communication cases, a new "Critique the Professionals" activity, and "Communication Matters," thought-providing ideas from successful professionals to help students grasp the essential value of business communication. The text's coverage of technology and social media leaves competitors far behind.

This text also offers a skills-based approach to vital business English.

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