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Loading... Marketing on the Internet: Principles of On-Line Marketingby Judy Strauss
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This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promotions, public relations and lead generation. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.84Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |