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Loading... More Than a Name: An Introduction to Brandingby Melissa Davis
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More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingLC ClassificationRatingAverage:
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