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Loading... Customer Relationship Management: Making Hard Decisions with Soft Numbersby Jon Anton
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This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decision with the soft numbers used to measure customer relationships. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.812Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |