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Offering an insight into design for the television industry, this work shows how certain television identities, symbols and sequences were achieved. It explains how designer and creative director Martin Lambie-Nairn pioneered new graphic techniques in current affairs in the 70s, produced the animated Channel 4 logo in the 80s and, in the 90s, repositioned BBC1 and BBC2. All his work for major television stations in Europe, the USA and New Zealand is documented from first sketches to finished on-screen work.