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Loading... Competitive Strategy: Techniques for Analyzing Industries and Competitors (edition 1998)by Michael E. Porter (Author)
Work InformationCompetitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. 26 years later it's become a classic, and rightly so. Porter writes a comprehensive analysis of competitive strategy. He was apparently the first to write a comprehensive guide (in business), and thus provided a breakout point from previously static analysis. Though completely dry, his book is comprehensive and quite concise. He gets his points across without a lot of graphs. His examples are still familiar and illustrate his points efficiently. This book is a good reference, with easy sections and headings available to bring the reader back to key points. I have a respectable exposure to strategy, and this introduced me to a lot of concepts I hadn't considered in the course of practice. ( ) no reviews | add a review
"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided." "The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing."--Jacket. No library descriptions found.
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Google Books — Loading... GenresMelvil Decimal System (DDC)658Technology Management and auxiliary services ManagementLC ClassificationRatingAverage:
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