Bodily Regimes: Italian Advertising Under Fascism

by Karen Pinkus

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A provocative reading of the use and manipulation of the body in advertising under Italian fascism, Bodily Regimes offers an enlightening look at the relationship between fascism and capitalism. It is unique in its focus on the intertwined relations of race, class, and gender in the construction of the Italian subject.… (more)

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Aldo and Jeanne Scaglione Prize for Italian Studies (Winner – 1995)

Howard R. Marraro Prize (Winner – 1994-95)

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A provocative reading of the use and manipulation of the body in advertising under Italian fascism, Bodily Regimes offers an enlightening look at the relationship between fascism and capitalism. It is unique in its focus on the intertwined relations of race, class, and gender in the construction of the Italian subject.

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