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1150 extraordinary photos document the outstanding Art Deco and other porcelain fancyware made by the Noritake Company. Special chapters display exceedingly rare "salesman sample pages" and pochoir prints related to designs on Noritake fancyware items. Over 100 Noritake backstamps are shown, all in full color. The text includes the detailed centennial history of the Noritake Company available in English. Many interesting, previously unreported details about the growth of the company are presented in this essay which, almost certainly, is the most detailed history of the company available in English, together with rare historical photographs that show how and where Noritake porcelain was made. This is an essential book for anyone interested in Art Deco, 20th century porcelain, and, of course, collectible Noritake fancyware. Colour illustrations