I recently rewatched
A borrowed book can't get my usual packet (or two) sticky note treatment. I'm going to get my own copy soon and read it again...and again. And flag my notes on the pages...I stopped taking them externally early in this very short book because I was pretty much copying every snippet.

Great stuff. ( )

The book introduces interesting ideas about leveraging design of a product, service, or system to remain competitive in the marketplace. It stresses the fact that customers are moving into a new era of being attracted to simple, clear, and beautiful designs. They’re attracted by unique brands, remarkable experience of a company’s offering. It is no more the era of product or service quality and functionality that guarantees customers’ loyalty and retention.

However, such ideas and concepts could’ve been presented in much simpler piece of writing. I found it difficult to understand many paragraphs in the book which I felt considered only readers of American origin/culture, and which make it difficult for foreigners to understand its writing style; needless to mention the complex or exaggerated phrases and vocabulary used to present the ideas.

Well, I won’t say that I recommend the book for you to read, but rather I recommend the ideas and concepts that Tom Peters introduces and instills thru the book. ( )